The Anatomy of a Viral TikTok Hook in 2026
What actually makes the first three seconds of a TikTok work in 2026, broken down by the hook archetypes our analysis pipeline sees most often.
Instagram Reels vs TikTok: What Actually Changes When the Algorithm Changes
We score the same videos on both Reels and TikTok with the same pipeline. Here's what the score gap actually tells us about how each platform reads content.