The First 80 Characters: How Long a TikTok Caption Should Really Be
How long should a TikTok caption be? Only about one line shows before the cut. Here is what belongs before the truncation, and what belongs after it.
2 posts
Question Hooks: Engineering the Curiosity Gap
Most question hooks fail because they could be asked of anyone. Here's the specificity test, TikTok hook examples that pass it, and the 2026 two-layer stack.