Out of Content Ideas? Where Your Next Ten Videos Are Already Hiding
Content ideas when you run out: mine your comments, your own top performers, and adjacent winners, then remix a proven angle instead of starting from a blank page.
7 posts
Listicle Videos: Why '3 Things' Still Works, and When It Stops Working
Listicle TikTok ideas that hold viewers: why a numbered promise works as a retention contract, where to put your best item, and why item two is where viewers leave.
POV Videos: Why the Format Works and How to Write One That Lands
POV TikTok ideas that hold: why the viewer-as-character format works, the three POV shapes that last, and why most POV captions are too generic to stop a scroll.
What Should a Small Business Post on TikTok and Reels?
What should a small business post on TikTok and Reels? Show the work, answer buyer questions, and hook without pitching. Formats that sell without reading like ads.
How to Tell a Story in a Short Video: Structure for 30 Seconds
How to tell a story in a short video: three-act structure breaks on vertical. Open on the tension, shrink the setup, and pay off before viewers leave.
How Long Should a Hook Be? Shorter Than Your First Sentence
How long should a hook be on TikTok, Reels and Shorts? Roughly 1.5, 3 and 5 seconds. The real rule: a hook ends when the viewer knows why to stay.
Do Part 2 TikToks Work? The Cliffhanger Tax, Explained
Do part 2 TikToks work? Part two almost always underperforms part one. Here is why the split costs you twice, when a series genuinely compounds, and the alternative.