What's a Good Retention Rate on TikTok? Benchmarks by Length
A good retention rate on TikTok is 60–70% under 15 seconds and 40–50% at a minute. Here are the benchmarks by video length, and the three points where viewers leave.
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Engagement Rate Benchmarks 2026: What's Normal in Your Niche
The average engagement rate on Instagram in 2026 is 0.48%, and on its own that number is useless. Here are the benchmarks that actually apply to your niche and size.