Original Audio or a Trending Sound: Which One Costs You Reach
Original audio vs trending sound: what a trending track actually buys you, when it suppresses the video it was meant to lift, and how to decide per video.
3 posts
Finding a Trending Sound Before It's Already Over
How to find trending sounds on TikTok before they peak: where audio surfaces days before the trend pages catch it, and the signals that say a sound is still climbing.
Editing to the Beat: What Audio Analysis Reveals About Viral Pacing
We run every video's audio through beat, drop, and energy-section detection. Here's what BPM, beat strength, and drop timing actually tell you about pacing.