The Loop: When Ending Where You Started Buys Watch Time
Do looping TikToks get more views? A seamless loop reliably inflates watch time, but only some formats turn it into reach. Where it works, and where it reads as a trick.
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How Fast Should You Cut? Editing Pace Is a Retention Decision
How many cuts should a TikTok have? Pace is set by information density, not by trend. The per-format cutting bands, and the one place a cut costs you the viewer.