Do Fancy Transitions Still Help a TikTok, or Just Slow It Down?
Do transitions matter on TikTok? Only when the transition is the payoff. When a hard cut beats an effect, and when the transition video is its own format.
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What Is a Good Rewatch Rate, and How Do You Earn One?
What counts as a good TikTok rewatch rate, how to read it from the numbers you already have, and the three video structures that genuinely earn a second watch.
The Loop: When Ending Where You Started Buys Watch Time
Do looping TikToks get more views? A seamless loop reliably inflates watch time, but only some formats turn it into reach. Where it works, and where it reads as a trick.
How Fast Should You Cut? Editing Pace Is a Retention Decision
How many cuts should a TikTok have? Pace is set by information density, not by trend. The per-format cutting bands, and the one place a cut costs you the viewer.